Each week, play around with (and test!) whether a Tuesday, Wednesday, or Thursday (or any other day really) works best for your audience. Once you have an idea of how many emails you’ll be sending each week, consider your audience’s schedule to find the perfect time to send them. Choose a few time slots and days of the week to you find. USE A/B TESTING TO NARROW DOWN YOUR SEND TIMES For all you beginners, A/B testing is not as scary as it sounds.
It just means that you’ll send a portion of your list a slightly different variation (B) of your original email (A). So if you’re testing out the best day to send your articles, you could send the same email to half your subscribers on Tuesday and the Telemarketing list other half Wednesday. On Thursday morning, compare the stats from both attempts to see which day performed better with your audience. You could also test out times in a similar manner. If you know your emails perform better on Tuesdays, test whether they crush
it early in the morning or later in the evening. It’s important that you only change one variable at a time (such as the day or time, but not both) so you can draw objective conclusions as to why one email performed better. After A/B testing their send times alone, MailChimp increased their open rates by 9.3%. They also improved their click through rates by 22.6%. Screenshot showing marketing test results After a few rounds of A/B testing, you’ll have a much better understanding of your audience and easily