If they can be reached online with targeted one-liners, it is difficult to predict what they will do with it. Also read: Online marketing & elections: your choices are not your choices The emphasis on selective online promotion gives small parties a better chance of attracting the attention of voters. This can increase the chance that they will be voted on and thus increase the fragmentation in parliament. Election sign in the Netherlands. Organic reach via social media limited There is another route to reach the voter through the use of social media.
Messages can be posted via a party's own account that are intended to get the attention of voters. Such an approach is in fact the typical use of those media and it is free. But even if you have a lot of followers, the data companies use algorithms that determine which message ends up with whom. As a result, parties do not reach all followers. One party has no influence on that. And the range along this road is often rather limited. Such a message therefore job function email list only reaches people who were already consciously following that party. Trump has already proven that the cunning use of a medium like Twitter can create a bubble among the regular followers. It can make them deaf to other sounds. In short, using digital media can yield surprising results. It will mainly depend on who knows how to use these media optimally.
How do we reach all voters, without selectivity and manipulation? The use of digital resources is now coming in handy because of the pandemic. But I must also note that it is very unclear in terms of range and operation. In the recent past, little or nothing has been invested in reaching voters online in an appropriate manner due to a poor vision of the digital possibilities. And by 'reach' I mean without selectivity or manipulation, and then also all voters !